sicilian kitchen brand with gorgeous product, strong business locally, but they wanted to scale beyond Sicily. they knew Instagram could do it, but didn't know how. tried posting on their own, tried with a local agency. lots of effort, zero inquiries from it.

I created a targeted content strategy that positioned them as specialists, not just another furniture brand. in one year, they generated over €300,000 in quotes from Instagram alone. clients they never would have reached without a real system. now they're breaking into new markets because the profile does the selling before they ever speak to someone.

0 to 15k followers in 6 months. posting 5 times a week. fully organic, zero ads. strong branding, content designed for one specific audience, every post intentional. brands started reaching out. this is the same system I build for my clients.

she had an amazing portfolio, zero patience for social media. tried hiring freelancers before, they didn't understand her work. wanted to look high-end without spending hours on content. after working together, she became elevated, editorial, clean. she checks in once a week, gives feedback, renews the contract without being asked. her Instagram now attracts the clients she actually wants to work with, not just anyone who finds her.

she designed websites for a living, knew what “good” looked like, but her own Instagram didn't feel like her. DIY, generic. she wanted it to reflect her actual work.
now? she has a colorful, intentional feed that actually looks like her, sounds like her, feels like her. the moment someone lands there, they think “I want to work with someone like this”.

She had a beautiful place, zero time to manage Instagram. every post was either DIY or inconsistent. her profile now is playful, with a retro vibe, instantly recognisable. she posts 3 times a week barely touching Canva. people save her content and hey come in the café talking about the posts.

she is an expert in her field, but her profile felt clinical, cold. nobody felt invited. I created for her a warm, illustrated aesthetic that says "I understand you" before anyone even reads the first caption. now when someone lands on her profile, they think “I could actually talk to her” instead of “this feels too formal”.

no-frills gym, real character, but the Instagram looked generic, like every other fitness account. owners weren't designers, didn't want to learn Canva. the difficulty here was creating a bold, consistent, recognisable but simple enough that a 55-year-old who's never opened Canva could post in 15 minutes. cohesive enough to stand out.

now when people scroll past, they stop. they think that this gym has personality.

they wanted to grow on Instagram and knew beautiful imagery could do it. but designing every post was eating hours they didn't have, and they weren't posting consistently anyway.
i made a set of bold, full-bleed destination photography with editorial typography templates. simple enough to delegate, powerful enough to stop people mid-scroll. they're posting consistently now and inquiries are up.