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I'm Paola, content designer and social media manager. Here to help you turn content creation into more of an aperitivo and less like a part-time job.
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You love what you do. But when you look at your Instagram profile, it doesn't tell your story at all.
Every time you need to post, you spend half an hour tweaking colours, fonts and layouts and you're still not 100% happy with it.
You already have a palette, maybe even a logo. But you have no idea how to use them consistently on social media.
What you post doesn't reflect how good you actually are. And every time you see someone else's beautiful feed, you wonder why yours doesn't give you the same feeling.
It's not a matter of taste. It's that you don't have a visual system that's truly yours yet.
A free Canva template kit: 2 reel covers, a full carousel and a feed post, already set up with a colour palette and fonts. Download it, open it, make it yours.
Download my freebie →I'm a content designer and social media manager based in Bologna, originally from Sicily, where the light is golden and the aperitivo hits different.
I didn't start out in marketing. I spent years in fine dining, including a Michelin starred kitchen, where every single detail had to be right, because presentation is half the experience. When I moved into social media, I brought that same obsession with me.
I built my own brand, @dobermania_, from zero to 15k+ followers in 6 months, entirely organic, no ads. That wasn't luck. It was a clear visual identity, a consistent voice, and a content system that actually made sense. The same things I now build for my clients.
I build systems, so you're not dependent on me. You leave with templates, a strategy, and a visual language that's truly yours. You know what to post, how it should look, and why it works. And if you really don't have the time, I take care of everything with full social media management.
I help small businesses and creators go from "I have no idea what to post" to a visual identity and content rhythm they're actually proud of, without losing their voice in the process.
I can create a visual identity that starts from who you are: your audience, your industry, your competitors. Something that when you see it you think "yes, this is exactly me".
I can give you a ready-to-use template kit, already set up with your palette and fonts. Open, swap the text, change the photos, post. No starting from scratch every single time, which means hours saved every week.
I can take what you already have and build a working system around it. So nothing goes to waste, and it finally makes sense.
A family-run interiors shop ready to evolve, from neighbourhood store to atelier. We rebuilt their visual identity from scratch to attract a higher-end client and reposition the brand.
A Sicilian kitchen brand with big ambitions: breaking into the Maltese market. Through a targeted content strategy, they generated over €300,000 in quotes from Instagram alone, from clients they'd never have reached otherwise.
Built from zero to 15k+ followers in 6 months, entirely organic. Proof that a strong visual system and a consistent voice compound fast, even without ads.
"omg finally… now my instagram finally looks like my brand! i can't thank you enough, really!"
"Hi Paola, thank you for everything. We are going crazy with how many quotes we have to send. Right now we closed a 15.000€ quote, one 80.000€ and one of 90.000€. That overall puts us at more than 300.000€ from Instagram alone. We couldn't have done this without you!"
Built for a travel agency wanting to grow on Instagram without spending hours designing. Bold full-bleed photography, editorial type, instant destination vibes.
Designed for a café owner who wanted a fun, recognisable feed without hiring a designer every week. Playful illustrations, retro palette, endlessly reusable.
Created for a psychologist who needed a soft, trustworthy visual language, something that felt warm and professional without being clinical or cold.
A content wardrobe you'll reach for again and again. For everyone who already knows what they want to say but doesn't want to design from scratch every single time.
The ultimate content system that makes posting feel easy. For those who want a clear direction, a month of content mapped out, and a strategy they can actually follow.
Think of me as the friend who actually enjoys planning content, writing captions and keeping everything moving while you get on with your life.
Let's build the right package for you.
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